Overview
Disney BYJU'S Early Learn is a subscription-based learning experience for children ages 3–8, built to teach early math and English through playful, story-driven adventures. As Senior Learning Designer, I played a key role in shaping the educational foundation of the platform and integrating 23 Disney IPs into BYJU's flagship early-learning ecosystem.
This collaboration-between one of the world's most recognised EdTech companies (valued at $22.5B in 2022) and Disney's beloved entertainment universe-marked a new benchmark for curriculum-aligned learning games at scale.
My Role & Contributions
Platform-Level Learning & UX Architecture
I designed the learning and interaction architecture across the entire app, working with UX designers, game designers, and artists. This included:
- Creating navigation flows built for ages 3–8, accounting for early motor skills, attention spans, and cognitive load.
- Designing the UX architecture and recommendation engine, enabling personalised lesson pathways for millions of learners.
- Building systems for adaptive content delivery, using engagement signals and learning progression data.
Parent Experience
Because parents are key decision-makers in early learning products, I designed a dedicated parent layer that:
- Offers clear insights into a child's progress and milestones
- Provides offline, everyday activities tied to in-app learning
- Strengthens family engagement around learning
Learning Design Across Domains
I created learning templates and interaction patterns that powered thousands of lesson activities, including:
- Early numeracy tasks (counting, number recognition, composition)
- Foundational English skills (phonological awareness, beginning/ending sounds)
- Child-appropriate feedback loops and scaffolding mechanisms
Every design decision centred on developmental appropriateness, attention patterns, and the need for high engagement in short bursts.
Personalisation & Adaptive Learning
My work shaped the platform's adaptive engine by:
- Analysing each child's abilities, pace, and interests
- Delivering personalised activity sequences
- Dynamically adjusting difficulty and content mix
- Balancing mastery-based progression with character-driven appeal
This system became a cornerstone of the app's stickiness and educational efficacy.
Impact
- 5M+ downloads
- 4.5★ Google Play rating
- 23 Disney IPs integrated seamlessly into curriculum design
Awards
- Mom's Choice Award (2022)
- National Parenting Center Seal of Approval (2022)
- Academics' Choice - Smart Media Award (2022)
- EdTech Breakthrough Award (2022)